Reach Enrollment Goals Faster with Your Dedicated Strategist
We know how tough it is to hit those enrollment goals when you’re also dealing with a tight budget. We partner with a variety of higher education institutions, from big public universities to specialized career colleges and continuing education programs. Your strategist will leverage digital marketing strategies for higher education that gets the most value out of every dollar you spend.
Connect with Future Students
Drive Applications
Meet Enrollment Goals
Streamline Your Marketing Efforts Across Programs
Managing advertising efforts for dozens of specialized programs at the same time requires organization and flexibility. Since 2017, we've rolled out digital marketing strategies for higher education, including multi-platform campaigns, for more than 140 programs across University of Washington Continuum College (UWCC), which resulted in an 81% year-over-year (YoY) increase in conversion rate and a 29% reduction in cost per conversion. Explore our advertising solutions for education to learn how you can leverage our paid media expertise to meet your own outreach and enrollment objectives.
- Search advertising
- Social advertising
- Display & video advertising
Reach Students Effectively and Boost Conversion Rates
We create higher education advertising campaigns that build brand awareness and increase conversions. We've been a trusted partner for UWCC since 2017, advertising for more than 80 certificate and 60 professional degree programs. We work closely with the UWCC team to launch new programs and grow existing ones, optimizing the college's higher education advertising for a YoY increase in enrollment and providing strategic support across multiple channels.
- 81% YoY increase in conversion rate (Google Ads)
- 29% YoY reduction in cost per conversion (Google Ads)
- 87% YoY decrease in cost per conversion (LinkedIn)
- 149% increase in total conversions over a two-year period (LinkedIn)
Maximize Your Reach While Optimizing Ad Spend
Even legacy institutions need fresh educational advertising strategies to make their marketing budget work harder. During our five-year partnership with South Puget Sound Community College, we reduced its Google campaigns' average cost per acquisition by 53%, even with a 20% smaller budget.
- 53% reduction from the average cost per acquisition on our Google campaigns
- 60% reduction in cost per thousand impressions on our programmatic campaigns