Connect with Qualified Buyers
In the competitive tech space, the biggest hurdle is cutting through competitor noise and bloatware. Our marketing strategies for software and technology—focused heavily on platforms such as Google Ads and LinkedIn Ads—are designed to target and attract prospects who are actively looking to buy your tech product or service.
Reach the Right Audience
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Drive Pipeline Growth
Turn prospects into subscribers and current users into your biggest fans. We help you fill your pipeline with high-intent leads who are ready for quick product adoption.
Build a B2B Strategy That Turns Demos into Revenue
We work closely with you to understand your unique software and technology needs. Our strategists design a personalized software marketing strategy that resonates with the complex B2B audience your software or technology solution needs to reach. The goal is simple: Meet your users where they are to maximize engagement and lead conversion and turn prospects into paying customers. We target only the most qualified leads through a custom combination of:
- Search advertising
- Social advertising
- Video advertising
- Programmatic advertising
Grow Your Pipeline for Stronger, Predictable Results
Advanced lead qualification stretches your ad spend further to make the most of your marketing dollars. With Point Success, one software company experienced a 34% increase in qualified contacts quarter over quarter thanks to our paid media services. For another SaaS client, we successfully converted 47% of all leads into SQLs while maintaining a highly competitive cost per lead for its industry vertical.